Programming is still one of the key catalysts for social discussion. But you can’t just think about programmes anymore, you have to use design-thinking, and that means employing more than one platform. There is a sweet spot between TV and interactive where you can get mass participation and rewarding new experiences.
BROADCAST (March 15, 2013)
THE NEW POWER BEHIND MOBILE BROADBAND
As mobile devices continue to proliferate, the dam that is 3G networks is barely holding up as the accompanying surge in mobile data traffic threatens to unleash an unstoppable data tsunami. The phenomenal growth in mobile data traffic has indicated the need to seek for alternatives to provide the requisite speeds and capacity for data-intensive and capacity-heavy services that are increasingly being consumed.
ASIA-PACIFIC BROADCASTING (March 2013)
THE DEFINITIVE CONTENT MARKETING FORMULA
Content Marketing has been remarkably exposed over marketers’ activities in the last couple of years. In this article, an eight steps process is designed, known as the formula of “Optimized Content Marketing & Search Engine Optimization”, assisting to develop a new content marketing campaign from the scratch.
SEARCH ENGINE JOURNAL (March 18, 2013)
CLIMATE CHANGE DEBATE: LOCALLY, IT’S STILL OFTEN TOO HOT TO HANDLE
Straight science or political football? TV station leaders in the U.S. wrestle with whether TV meteorologists should speak with viewers about global warming, or stick to the five-day forecast. Many weathercasters are reluctant to engage in the conversation about climate change as a result of perceived acrimonious conflict between weathercasters who hold extreme views on the issue.
BROADCASTING & CABLE (March 4, 2013)