傳媒參考資料

2005-11-15
1. NEW WAVE NEWS AND NEW IT INFRASTRUCTURES

Given the cost of producing a newscast, news director and media management must improve workflow efficiencies, leverage existing resources and find a way to win audience in a changing competitive environment.

BROADCASTING & CABLE (October 10, 2005)

2. TANGLED WEB OF RIGHTS

With the rapid rise of download technology, broadcasters and producers agree that the old model of primary rights is outdated. Now the fur is flying over how valuable online rights should be divided.

BROADCAST (October 7, 2005)

3. CIVIL LIBERTY VERSUS NATIONAL SECURITY

Much is being made of the Internet as a communication tool that connects terrorist network. With calls for closer monitoring of information, more input from ISPs and government, as well as law enforcement agencies. Is national security a fair price for losing some of the freedom we currently enjoy online?

.NET (October 2005)

4. A LOT GOES INTO A LITTLE TV

TV Networks and content providers diving into the world of cellular video services face endless options of delivery. One immediate decision; whether to deliver live video-on0demand or both. The choice impacts not only now much money they'll have to spend but also how much they will make.

BROADCASTING & CABLE (September 26, 2005)

5. A CASE OF DEJA VU?

The issue of regulating new forms of audio-visual conetent in a converging environment of multiple delivery platforms go over the same ground covered in the debate over regulating the Internet.

INTERMEDIA (October 2005)

6. 網絡電視與傳統媒體整合

網絡化電視的出現,為媒體運營推行經營創新提供了大好機遇。本文探討中國傳媒在網絡時代的競爭戰略。

《南方電視學刊》 (2005年總第55期)
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