傳媒參考資料

2006-06-14
MEDIA REFERENCE
June 2006

1. PAY-TV MADE EASY : SATELLITE PLAYERS READY TO CASH IN ON TV CRAZE
Starting a pay-TV service is harder than it looks, from the cost of building a headend to acquiring the programming. Satellite players have hit upon a strategy for cashing in on the race to IPTV and mobile TV : bundled, pre-formatted content delivery and management.
TELECOM ASIA (June 2006)

2. NET NEUTRALITY – WHAT IT MEANS, AND WHY SUPPRESSION OF INNOVATION IS THE KEY ISSUE
The genius of the Internet is its promise of unlimited accessibility. While the openness of the Internet is universally praised, it is no longer guaranteed. In the USA, perhaps the most contentious debate in telecommunications policy concerns “net neutrality”.
INTER-MEDIA (April 2006)

3. IT’S NOT CABLE TV. IT’S WHATEVER
Multi-platform for broadcasters is more than the buzzword of the day. It is the way the audience lives nowadays. American cable industry will be dominated by showing off a mix of media: Internet, mobile and other platforms in addition to plain old cable TV.
BROADCAST & CABLE (May 8, 2006)

4. HD NEXT STEP FOR NEWSGATHERING
High Definition (HD) is the next step for the increasingly challenging task of newsgathering, and manufacturers are luring broadcasters to take the plunge with compelling tools. This article takes a look at some of the latest HD newsgathering technologies.
ASIA-PACIFIC BROADCASTING (May 2006)

5. THE REFORMING ROLE OF THE CHINESE GOVERNMENT IN CHINA’S MEDIA TRANSFORMATION
This paper examines the contradicting and complementary forces in the transformation of the Chinese media. While the Chinese media is still a propaganda machine tightly controlled by the state to serve and further its goals, growing and unequivocal evidence is pointing to changing Chinese journalism practices.
MEDIA ASIA (Volume 32, Number 2, 2005)

6. CHINA'S YELLOW JOURNALISM
The Chinese press is being suppressed by both the visible hand of the government, and the increasingly and more powerfully, by the invisible hand of the market. “Irresponsible press” is another big threat to press freedom in China.
FAR-EASTERN ECONOMIC REVIEW (June 2006)

7. 廣電集團進軍新媒體的機遇與挑戰
本文主要從市場需求及商業模式等角度分析目前倍受國內各個廣電機構青睞的移動電視、網絡電視、手機電視等新媒體的現狀、問題和前景,並就廣電集團如何應對數碼新媒體所帶來的挑戰,提出若干策略性建議。
<南方電視學刊> 二零零六年第二期(總第58期)
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