Operation Santa Claus exceeded last year’s fundraising campaign and garnered more than HK$19.5 million in donations, bolstered by performing arts workshops promoting the spirit of giving.
Jointly organised by Radio Television Hong Kong (RTHK) and theSouth China Morning Post (SCMP), the funds raised by this year’s OSC campaign will be shared amongst 18 beneficiaries across the city that serve more than 13,000 people and support disadvantaged communities, including children, youths, the elderly, and the disabled. This year’s ‘Performing Arts’ theme included workshops for the public led by musicians, dance troupes and arts collectives across the city.
OSC awards were presented to noteworthy companies and schools for their outstanding charitable endeavors and creative fundraising campaigns. A new category, “OSC’s Santa Helper Award”, recognises organisations that best exemplify the fundraising theme, which was the ‘performing arts’ this year. Here are this year’s award winners:
- Top Corporate Fundraiser – Morgan Stanley
- Top School Fundraiser – DSC International School
- Most Creative Corporate Fundraiser – KPMG China
- Most Creative School Fundraiser – Tai Kwong Hilary College
- OSC’s Santa Helper Award – Swire Properties (NEW)
RTHK Controller (Radio) Amy KWONG Sze-yin said, “2021 has been another challenging year for us, however, we are grateful that we were able to enjoy a safe window to enjoy some holiday cheer while running our donation campaigns. We received strong support from the community and we are proud to have made a real impact for those in need in Hong Kong.”
“OSC is proud to close another successful year of fundraising. Most importantly, our charitable initiatives translate to real change in our community, and every dollar raised helps build a better future for those in need. Our community is our mission at SCMP, and we will continue to serve Hong Kong everyday with future editions of OSC,” said Gary LIU, SCMP Chief Executive Officer.
This year’s campaign was supported by ambassadors that include singer and actor Pakho CHAU and award-winning actress Crisel CONSUNJI.
“During the pandemic, people met and hugged less often. OSC continued doing its best to hold events to help the needy. I am lucky to be part of it. I have witnessed people getting closer and closer, and can even imagine the smiles behind the masks,” said CHAU who has been supporting OSC as an ambassador since 2019.
Said CONSUNJI, “It was a wonderful experience to bring joy and happiness to the vulnerable in Hong Kong. I hope my participation can raise awareness in the community.”
Since its inception in 1988, OSC has raised more than $333 million for various charities in Hong Kong. Video highlights from OSC’s beneficiaries and award-winning donors are available here: https://oschk.org/2021-closing.
About Operation Santa Claus
Operation Santa Claus (OSC) is an annual charity campaign jointly run by RTHK and SCMP. Established in 1988, OSC aims to make a difference to the community and beyond by combining the fundraising power of two of the city’s most respected media organisations. Mainly during the months of November and December every year, the public, various non-profit making organisations, commercials and educational sectors in Hong Kong demonstrate their compassion by organising creative fundraising initiatives for specially selected deserving causes. For more information about the OSC campaign, please visit the OSC website (oschk.org) as well as “Operation Santa Claus HK 愛心聖誕大行動” Facebook page.