傳媒參考資料
2014-01-13 MARCHING TO DIGITAL WORLD PROCEEDS AS PLANNED
As the broadcast industry landscape heads towards a fully digital climate, broadcasters in the region are eyeing not just on one specific technology to bring in more precious eyeballs. The name of the game seems to be how innovative they can be with the wide array of technology tools now available within their fingertips. Technology has indeed advanced, enabling high-quality results at competitive prices.
BROADCAST TECHNOLOGY (December 2013)
SETTING A NEW STANDARD
In a world where viewers can access content on smartphones, tablets and game consoles just as easily as they can via set-top boxes and TV sets, the move to greater resolution and higher frame rates will require some robust and versatile technology for the transmission and storage of video content, as well as in the compression standards.
BROADCAST TECH （November/December 2013）
MEASURING THE IMPACT OF INTERNET TV
As more viewers watch TV content over the Internet, the need for broadcasters to accurately measure audience size in order to monetize their content becomes more acute. The inadequacy of only measuring live, over-the-air viewing will become more apparent as more consumers adopt time-shifted viewing.
ASIA-PACIFIC BROADCASTING （December 2013）
NEW FEATURES MAKE MONITORING MORE EFFECTIVE
With digitization come new content delivery platforms that make monitoring broadcast signals complex. That is why it is crucial that the right system is chosen so that it can not only enhance the workflow, but also achieve efficiency and keep costs down.
ASIA-PACIFIC BROADCASTING （December 2013）
中國廣電媒體的企業化探索與反思
實力越強的電視台，營運越像個企業。國內一線電視媒體的成功，似乎得益於更為徹底的「企業化」，而不僅僅是淺層次的「企業化管理」。媒體行業的企業化進程是一次漫長、艱難的跋涉。本文探討了目前國內廣播電視媒體企業化探索的最新成果。
《南方電視學刊》 （二零一三年第五期）
文化底蘊與媒體變革
傳媒屬於大眾文化的範疇。當互聯網和新媒體粉墨登場且成蔚然大觀時，廣電界一夜之間發現自己已被冠上「傳統」二字 ─ 比你更年輕的伙伴正在悄悄與你爭奪地盤，媒體新「三國時代」的逐鹿展開了。如何應對新媒體的挑戰、文化產業如何拓展、機制如何創新？在國內，廣東廣電幾個城市台在努力堅守「戰壕」又開拓新「陣地」。
《南方電視學刊》 (二零一三年第五期)
As the broadcast industry landscape heads towards a fully digital climate, broadcasters in the region are eyeing not just on one specific technology to bring in more precious eyeballs. The name of the game seems to be how innovative they can be with the wide array of technology tools now available within their fingertips. Technology has indeed advanced, enabling high-quality results at competitive prices.
BROADCAST TECHNOLOGY (December 2013)
SETTING A NEW STANDARD
In a world where viewers can access content on smartphones, tablets and game consoles just as easily as they can via set-top boxes and TV sets, the move to greater resolution and higher frame rates will require some robust and versatile technology for the transmission and storage of video content, as well as in the compression standards.
BROADCAST TECH （November/December 2013）
MEASURING THE IMPACT OF INTERNET TV
As more viewers watch TV content over the Internet, the need for broadcasters to accurately measure audience size in order to monetize their content becomes more acute. The inadequacy of only measuring live, over-the-air viewing will become more apparent as more consumers adopt time-shifted viewing.
ASIA-PACIFIC BROADCASTING （December 2013）
NEW FEATURES MAKE MONITORING MORE EFFECTIVE
With digitization come new content delivery platforms that make monitoring broadcast signals complex. That is why it is crucial that the right system is chosen so that it can not only enhance the workflow, but also achieve efficiency and keep costs down.
ASIA-PACIFIC BROADCASTING （December 2013）
中國廣電媒體的企業化探索與反思
實力越強的電視台，營運越像個企業。國內一線電視媒體的成功，似乎得益於更為徹底的「企業化」，而不僅僅是淺層次的「企業化管理」。媒體行業的企業化進程是一次漫長、艱難的跋涉。本文探討了目前國內廣播電視媒體企業化探索的最新成果。
《南方電視學刊》 （二零一三年第五期）
文化底蘊與媒體變革
傳媒屬於大眾文化的範疇。當互聯網和新媒體粉墨登場且成蔚然大觀時，廣電界一夜之間發現自己已被冠上「傳統」二字 ─ 比你更年輕的伙伴正在悄悄與你爭奪地盤，媒體新「三國時代」的逐鹿展開了。如何應對新媒體的挑戰、文化產業如何拓展、機制如何創新？在國內，廣東廣電幾個城市台在努力堅守「戰壕」又開拓新「陣地」。
《南方電視學刊》 (二零一三年第五期)
