傳媒參考資料

2014-02-14
THE NEW PATH OF CREATIVITY
Creative processes now involve considerably more stakeholders than they used to. By its nature, creativity takes many forms. But perhaps the most notable shift in recent years has been towards experience design. Creativity for creativity’s sake is not enough. Evolving platforms and client demands mean creatives need a broader skillset than ever before and often act as curators in tandem with other specialists.
CAMPAIGN  (September 2013)

SELF-HYBRIDISATION: CHINA AS A GLOBAL MEDIA PLAYER
Self-hybridisation by Chinese media producers is one of their strategies in wooing international audiences in the global media. This paper places the notion of self-hybridisation in the context of cross-cultural, inter-cultural, and trans-cultural relations. In the case of China’s attempts at becoming a serious player in the cultural global media competition, China is confronting cultural imperialism with its own forms of self-hybridisation.
MEDIA ASIA Volume 40,  (Number 4, 2013)

ALL CHANGE TO MOBILE
A global pivot towards mobile broadband and applications is reshaping the market and regulation. To reposition policy to capitalize on mobile and apps, we may first have to let go of our ‘cargo cult’ mentality with respect to speed, and fibre in particular. A systematic re-examination of regulation of every vertical sector in the economy is required to facilitate mobile app innovation.
INTERMEDIA Volume  (4, Winter 2013)

INTERNET TV SPURS A RETHINK FOR TRADITIONAL TV SERVICE PROVIDERS
As more Internet TV services emerge, traditional TV service providers are pondering the impact on their businesses, as they look to introduce Internet-based services of their own. The question does not appear to be whether Internet TV will take off, but whether new Internet TV companies will totally disrupt the business of traditional TV companies, or whether the big traditional companies will use their advantages of deep pockets and ownership of many of the most popular shows to morph themselves into Internet TV.
ASIA-PACIFIC BROADCASTING   (January 2014)

「加強版限娛令」: 政策與對策誰比誰強?
當今中國的社會治理與行政管理中,以限令為主的各種行政調控政策早已習以為常。近年,內地電視業的節目及頻道運營監管中出現一種現象:一面是各種限令政策的頻度、力度及範圍不斷升級; 一面是衛視「內戰」及山寨模仿、燒錢炒作、過度娛樂化等問題不斷升級。真可謂政策追着問題跑,問題伴着政策生,問題生在哪兒跑到哪兒,政府就放馬追到哪兒。
《南方電視學刊》  (二零一三年第六期)
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