傳媒參考資料
2002-10-15MEDIA REFERENCE October 2002
1. ACCELERATING ENHANCED TV
After the media industry witnessed sports programming become the jewel in the crown of pay TV, broadcasters are betting on the same formula to drive demand for their enhanced ambitions.
CABLE & SATELLITE COMMUNICATIONS INTERNATIONAL September, 2002
2. NETTING GAINS AS HYPE DIES DOWN
The continuing Internet shake-out and dotcom closures belie the growing ranks of advertisers who are starting to see the medium in a new light, looking beyond hits and clicks.
MEDIA 23 August, 2002
3. NEWSPAPERS MISSING OUT IN US$300 MILLION IN ONLINE ADVERTISING
In a new study by Harvard Business School and Borrell Associates, US newspapers are missing out on US$300 million each year by not using the Internet to serve advertisers and enter new fields.
THE NEWSPAPER INDUSTRY www.newspaper-industry.org/
4. CLOSED CAPTIONING - A WORK IN PROGRESS
The battle lines are drawn - broadcasters are working out the kinks on captioning DTV programmes while advocates for the disabled are urging additional captioning on media. This article examines what the concerns are and the technology behind it.
ASIA-PACIFIC BROADCASTING September, 2002
5. VOICES OF COLOR SCARCE ON URBAN PUBLIC RADIO
Survey finds that the dominant voices on the leading public radio stations in seven US urban markets are overwhelmingly white and predominantly male. The dominance of white, male voices contrasts with public radio\'s professed mission of inclusiveness.
FAIR September/ October, 2002
6. TIME OF THE SOFTSWITCH
Three years ago, vendors unveiled the first softswitches, heralding the arrival of next-generation networks that would unite voice and data and enable savings and fast service creation. With carriers today desperate to cut costs and generate revenue, the softswitch revolution looks ready to begin.
TELECOM ASIA August, 2002
＊「傳媒參考資料」專門介紹有關傳媒的資料性文章和書籍，方便有興趣的讀者參考查閱。查詢請聯絡《傳媒透視》執行編輯張玲玲小姐。 （電話：23397670 傳真：27941137 E-mail：cheungll@rthk.org.hk ）
1. ACCELERATING ENHANCED TV
After the media industry witnessed sports programming become the jewel in the crown of pay TV, broadcasters are betting on the same formula to drive demand for their enhanced ambitions.
CABLE & SATELLITE COMMUNICATIONS INTERNATIONAL September, 2002
2. NETTING GAINS AS HYPE DIES DOWN
The continuing Internet shake-out and dotcom closures belie the growing ranks of advertisers who are starting to see the medium in a new light, looking beyond hits and clicks.
MEDIA 23 August, 2002
3. NEWSPAPERS MISSING OUT IN US$300 MILLION IN ONLINE ADVERTISING
In a new study by Harvard Business School and Borrell Associates, US newspapers are missing out on US$300 million each year by not using the Internet to serve advertisers and enter new fields.
THE NEWSPAPER INDUSTRY www.newspaper-industry.org/
4. CLOSED CAPTIONING - A WORK IN PROGRESS
The battle lines are drawn - broadcasters are working out the kinks on captioning DTV programmes while advocates for the disabled are urging additional captioning on media. This article examines what the concerns are and the technology behind it.
ASIA-PACIFIC BROADCASTING September, 2002
5. VOICES OF COLOR SCARCE ON URBAN PUBLIC RADIO
Survey finds that the dominant voices on the leading public radio stations in seven US urban markets are overwhelmingly white and predominantly male. The dominance of white, male voices contrasts with public radio\'s professed mission of inclusiveness.
FAIR September/ October, 2002
6. TIME OF THE SOFTSWITCH
Three years ago, vendors unveiled the first softswitches, heralding the arrival of next-generation networks that would unite voice and data and enable savings and fast service creation. With carriers today desperate to cut costs and generate revenue, the softswitch revolution looks ready to begin.
TELECOM ASIA August, 2002
＊「傳媒參考資料」專門介紹有關傳媒的資料性文章和書籍，方便有興趣的讀者參考查閱。查詢請聯絡《傳媒透視》執行編輯張玲玲小姐。 （電話：23397670 傳真：27941137 E-mail：cheungll@rthk.org.hk ）
