傳媒參考資料

1.　BIG QUESTIONS REMAIN FOR MOBILE DTV
Three years after starting development work on a new standard for transmitting digital TV signals to cellphones and other portable devices, broadcasters in U.S. have a lot to be proud of. But significant questions about the business model for mobile DTV still need to be answered. These include whether the technology should broadly launch as a free, ad-supported service or as a subscription offering, and whether stations have the right to simulcast their normal network programming through mobile DTV.
BROADCASTING & CABLE　　　（July 12, 2010）

2.　傳媒融合：不能「硬來」
數字化融合要充分尊重不同媒介的不同運作特點，它們有兩者鏈接方式，一種是硬合併的方式來進行媒介的購併，但由於今天中國媒介的資本市場開放程度還不夠，這樣的方式受到限制。雖然現在跨媒體、跨地區方面也做了一些嘗試，但是不足以支撐媒體融合所需要的變革要求。還有一種就是軟鏈接的方式，根據某種功能，某種需要，根據某種市場的可能來進行媒介和媒介之間協議性的合作，來實現對一個需求、市場和社會要求的一種滿足和包圍，這就是建立在雙贏、共贏的基礎上來分享同一個內容、資源和品牌。
《新聞前哨》　　　（二零一零年第二期）

3.　FACEBOOK IN BID TO HOST VIDEO FOR BROADCASTERS
Facebook has launched a charm offensive designed to encourage the UK’s biggest broadcasters to post video content on the site. The social networking giant has taken the proactive step of adding all of the main UK terrestrial broadcasters to an exclusive white-list of providers, which also includes CBS, Hulu and YouTube, to allow them to post both short and long-form content. It is now engaged in strategic discussions to persuade broadcasters to start distributing content via the site, to increase audience engagement and take advantage of a powerful marketing channel.
BROADCAST　　　（July 28, 2010）

4.　網絡電視台：溫室中出世，該怎麼長大？
2009年末，廣電總局對無證提供視聽資源服務的站點進行清理。與網絡免費視聽資源受限制相對應的，是網絡電視台的出現，可視為電視台乘勢而進的主動姿態。與互聯網進一步融合，將使電視飽受詬病的播出方式得到改進，也是廣電在三網融合進程中邁出的難度最小的一步，業務網的擴張將為內容網甚至物理網的改造做好鋪墊。廣電總局已經明確要求有條件的地方都要在2010年開辦網絡電視台。高層的重視、政策環境的支持，網絡電視台戴着紅頂子，萬千寵愛集於一身，猶如溫室中出世。它會對現有的互聯網格局帶來什麼改變？網絡視頻站會否因此而洗牌？網絡電視台的發展瓶頸和難題在哪裏？其屬性和定位該如何界定？網絡電視台是附生於傳統的電視台還是另闖一番新天地呢？
《南方電視學刊》　　　（二零一零年第一期）

5.　DRIVING THE BBC’S DIGITAL REVOLUTION
With both the industry in general, and the BBC in particular, going through huge changes in the way technology is used, digital production is a given for any large media organization. The BBC’s Digital Media Initiative (DM) project has been well documented and is a major milestone of the public broadcaster in moving towards HD and 3D.
BROADCAST　　　（July 16, 2010）