傳媒參考資料

1.　MAM : FINDING THE RIGHT FIT
How beneficial is an effective media asset management (MAM) system? Having these solutions in place enable broadcasters and media professionals to create, manage and distribute content to both traditional and new media channels, including interactive TV, the Web and mobile networks. Multi-platform content delivery is making broadcasters rethink how the new MAM solutions would suit their workflows.
ASIA PACIFIC BROADCASTING　　(September 2010)

2.　REINVENTING PRODUCTION STUDIOS
While the motives to automate may vary from broadcaster to broadcaster, there is little doubt that the adoption of automated systems is building up a wave of momentum. While the setup requirements of different production studios may vary, the search for new and inventive methods to effectively and efficiently produce content tops the agendas. As the nerve centre of any content production facility, productions studios require continual revamp and reinvention as technologies evolve.
ASIA PACIFIC BROADCASTING　　（September 2010）

3.　台灣電子書抓住閱讀市場大軍壓境
電子書閱讀器成為科技業熱門關鍵字之一，不畏iPad的推出，包括宏碁、華碩、明基電通、台達電、遠通、綠林等，超過十家業者都發表相關機種，企圖佔據全球買家的眼球。台灣廠商有志一同瞄準電子書市場，無非是嗅到龐大商機。一如其他科技產品，在台灣廠商加入之後，電子書閱讀器可望降低價格門檻，達到普及化的目標，進而見到更多內容創意。
《數位時代》　　(二零一零年九月)

4.　A WEALTH OF APP-ORTUNITY
Once upon a time, a phone was just a phone, and broadcasters were only on TV. What are networks doing in the digital space to meet consumers' multiple touchpoints? And how do they measure the success of their digital initiatives from multiple perspectives?
TELEVISION ASIA　　(September 2010)

5.　ARE YOU READY FOR THE 3D ERA?
Having won over the world’s cinema audiences, 3D is expected to soon do the same in TV. 3D shouldn’t be about things whizzing around your living room. It’s about an extra level of depth. So, has the time come to make the necessary investment? This article takes a look at where the market is now.
BROADCAST (September 3, 2010)

6.　三網將融合，電視怎麼辦？
歷經12年的利益糾葛、五易其稿的三網融合試點方案，終於塵埃落定。緊接着，第一批12個試點地區（城市）也浮出水面，標誌着三網融合試點的工作正式啟動。根據試點方案，廣電系統不僅取得了互聯網電視(IPTV)、手機電視集成播控平台的建設和管理權，負責節目的統一集成和播出監控，還拿到了通過有綫電視網開展完整的互聯網接入、數據傳送和IP電話等傳統電信業務，被認為是最大的贏家。
《南方電視學刊》　　(二零一零年第二期)