傳媒參考資料

2003-03-15
1. THE PERILS OF E-MAIL

It was supposed to make life easier. Now e-mail has become a prosecutor's number one weapon and the surest way for companies to get sued. This article examines how e-mail became e-vidence mail, and why the solution is often worse than the problem.

FORTUNE February 24, 2003



2. WATCH OUT 3G, WI-FI IS HERE

The fast, cheap wireless technology known as Wi-Fi is already here, improving at warp speed and likely has a bigger future than 3G. That's bad news for cellular operators, but good news for consumers.

FAR EAST ECONOMIC REVIEW February 27, 2003



3. FIGURING OUT THE DIGITAL RIGHTS

With the digital-rights management business set to triple to nearly US$1 billion annually by 2007, the industry is still having trouble agreeing on what Digital Rights Management system works best, or even what it should accomplish.

ASIA PACIFIC BROADCASTING February 2003



4. EASING TRAFFIC

Traffic systems traditionally have been a rather slowly advancing product area. The goal of a traffic system, ensuring that spot sales are properly tracked so that the spots are properly displayed, is simple in concept but difficult in execution. That difficulty has made the creation of traffic systems an area that has been few major leaps in capabilities.

BROADCASTING & CABLE February 10, 2003



5. ENVIRONMENTAL JOURNALISM

Environmental journalism as a recognized practice began to take off from the 1970s. Today it is clear that environmental concerns and development concerns overlap a great deal. Two streams of journalism are coming together and have much to learn from each other.

INTER-MEDIA December 2002



6. 境外電視媒體在中國的贏利模式分析

如果說境外的電影、出版媒體已經在中國找到了相對成熟或者可行的贏利模式的話,那麼境外的電視媒體在中國仍然可以說是「在探索中前進」,至今仍未找到明晰的贏利模式。

南方電視學刊 二零零三年第一期


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