傳媒參考資料
2003-06-16MEDIA REFERENCE JUNE 2003
1. LOOK, MA, NO WIRES !
First, it was webcasting, the technology that has enabled video and audio to stream onto computer screens via the Internet. Now, broadcasters are hoping to make more money using other convergence systems.
ASIA PACIFIC BROADCASTING (May 2003)
2. ON-LINE AD ATTACK : IT's POP-UP HELL
If ads keep creeping across your screen, you may be a victim of spyware - software that monitors your surfing habits. It's time to get rid of invaders. This article examines some tips to help you avoid spyware.
FAR EASTERN ECONOMIC REVIEW (June 12, 2003)
3. THE REALLY REALLY MESSY WI-FI REVOLUTION
Wi-Fi is going to be the next big thing. Silicon Valley needs wireless Internet to boom. But bringing it to the masses ain't easy.
FORTUNE (May 12, 2003)
4. THE NEWS GETS PERSONAL
As audiences in U.S. switch off from news and current affairs in growing numbers, broadcasters are constantly searching for innovative ways to make news more relevant - from interactive coverage to the use of personality journalists. Is relaxing rules on impartiality and following the American precedent of 'conviction' news the next step in grabbing back the attention of disenfranchised viewers?
BROADCAST (May 9, 2003)
5. 媒體求變與「生態位」現象
發展是一切事物存在的根本要求，變革是推動事物發展的動力。 事實上，媒體變革無時無刻不在進行中。 由於國內媒介環境的深刻變化，舊的媒體管理體制和運行機制已不能適應媒體發展的要求，所以各媒體紛紛厲兵秣馬，銳意改革，以圖立足市場、搶佔市場。
中國廣播 (第118期，2003)
1. LOOK, MA, NO WIRES !
First, it was webcasting, the technology that has enabled video and audio to stream onto computer screens via the Internet. Now, broadcasters are hoping to make more money using other convergence systems.
ASIA PACIFIC BROADCASTING (May 2003)
2. ON-LINE AD ATTACK : IT's POP-UP HELL
If ads keep creeping across your screen, you may be a victim of spyware - software that monitors your surfing habits. It's time to get rid of invaders. This article examines some tips to help you avoid spyware.
FAR EASTERN ECONOMIC REVIEW (June 12, 2003)
3. THE REALLY REALLY MESSY WI-FI REVOLUTION
Wi-Fi is going to be the next big thing. Silicon Valley needs wireless Internet to boom. But bringing it to the masses ain't easy.
FORTUNE (May 12, 2003)
4. THE NEWS GETS PERSONAL
As audiences in U.S. switch off from news and current affairs in growing numbers, broadcasters are constantly searching for innovative ways to make news more relevant - from interactive coverage to the use of personality journalists. Is relaxing rules on impartiality and following the American precedent of 'conviction' news the next step in grabbing back the attention of disenfranchised viewers?
BROADCAST (May 9, 2003)
5. 媒體求變與「生態位」現象
發展是一切事物存在的根本要求，變革是推動事物發展的動力。 事實上，媒體變革無時無刻不在進行中。 由於國內媒介環境的深刻變化，舊的媒體管理體制和運行機制已不能適應媒體發展的要求，所以各媒體紛紛厲兵秣馬，銳意改革，以圖立足市場、搶佔市場。
中國廣播 (第118期，2003)
