傳媒參考資料
2003-09-15MEDIA REFERENCE September 2003
1. HEAR AND NOW
The future is bright, and it has a digital radio in it. A new generation of listeners is turning up the volume on a radio revolution. After decades in the technology doldrums, the new digital systems powering developments in broadcasting, mobile phones and wireless internet are giving radio a real shot in the arm.
RADIO TIMES (August 23, 2003)
2. INFORMATION IMPERIALISM - THE UNILATERAL INFORMATION FLOW FROM DEVELOPED COUNTRIES TO DEVELOPING COUNTRIES
Massive information from the West flows freely into developing countries through a wide variety of media. This one way flow of information is both to the advantage and disadvantage of the recipients.
MEDIA ASIA (Vol. 30, Number 1, 2003)
3. SHOW ME THE MONEY IN DIGITAL TV
To a number of major broadcasters in the region, going digital is the road to big bucks. Some believe digital broadcasting, and specifically DTV, does indeed add at least a new revenue model. But how bumpy is the road before the money comes?
ASIA PACIFIC BROADCASTING (August, 2003)
4. PLAYING A COSTLY GAME
As an integral part of broadcasters' schedules, sport has proven to be instrumental in generating both advertising revenue and the right audience mix. But can the inflated price of sport rights still be justified?
BROADCAST (August 1, 2003)
5. 中國三次廣播改革的分析、比較和啟示
從二十世紀八十年代至今，中國廣播已經歷了三次改革，第一次是以1986年珠江經濟廣播電台成立為標誌的「珠江模式」；第二次是以1992年上海東方廣播電台成立為標誌的「東廣模式」；第三次是目前正在進行的廣電集團的組織工作。這三次改革的背景與地域環境不同，任務與目標各異。本文對此進行總結，分析目前這次改革中存在的問題。
《中國廣播》 (第123期 / 2003)
1. HEAR AND NOW
The future is bright, and it has a digital radio in it. A new generation of listeners is turning up the volume on a radio revolution. After decades in the technology doldrums, the new digital systems powering developments in broadcasting, mobile phones and wireless internet are giving radio a real shot in the arm.
RADIO TIMES (August 23, 2003)
2. INFORMATION IMPERIALISM - THE UNILATERAL INFORMATION FLOW FROM DEVELOPED COUNTRIES TO DEVELOPING COUNTRIES
Massive information from the West flows freely into developing countries through a wide variety of media. This one way flow of information is both to the advantage and disadvantage of the recipients.
MEDIA ASIA (Vol. 30, Number 1, 2003)
3. SHOW ME THE MONEY IN DIGITAL TV
To a number of major broadcasters in the region, going digital is the road to big bucks. Some believe digital broadcasting, and specifically DTV, does indeed add at least a new revenue model. But how bumpy is the road before the money comes?
ASIA PACIFIC BROADCASTING (August, 2003)
4. PLAYING A COSTLY GAME
As an integral part of broadcasters' schedules, sport has proven to be instrumental in generating both advertising revenue and the right audience mix. But can the inflated price of sport rights still be justified?
BROADCAST (August 1, 2003)
5. 中國三次廣播改革的分析、比較和啟示
從二十世紀八十年代至今，中國廣播已經歷了三次改革，第一次是以1986年珠江經濟廣播電台成立為標誌的「珠江模式」；第二次是以1992年上海東方廣播電台成立為標誌的「東廣模式」；第三次是目前正在進行的廣電集團的組織工作。這三次改革的背景與地域環境不同，任務與目標各異。本文對此進行總結，分析目前這次改革中存在的問題。
《中國廣播》 (第123期 / 2003)
