傳媒參考資料

2003-10-17
MEDIA REFERENCE October 2003


1. BE MASTER OF THE AIR

One of the most critical aspects of broadcast workflow is to ensure that the final output is exactly what it is supposed to be. Today's broadcasts are becoming more complex, with a wide diversity of content and a proliferation of channels competing for the largest audience share. It has resulted in master control systems evolving into sophisticated tools used to enhance content.

ASIA PACIFIC BROADCASTING (September 23, 2003)



2. STRIKING BACK - HOW THE US MUSIC INDUSTRY CHARTED ITS CRUSADE AGAINST WEB PIRATES

The American music industry's anti-piracy campaign is the most complex and controversial one in history. The industry's war against individual downloaders came after attempts to shutter file-trading web sites failed. The legal campaign could serve as a model for other industries.

BUSINESS WEEK (September 29, 2003)



3. IS GOOGLE KILLING THE WEB ?

There is no doubt that Google is a major Web power - and an accelerating one. Three billion pages, 200 million search queries a day. It's no wonder that Google is the biggest search engine in the world. Could Google's current and future omnipresence have big consequences for the independence of services on the Web - and the independent accuracy of its search results?

. NET (October, 2003)



4. STARTUPS OFFER ONLINE PUBLISHING ALTERNATIVES

RSS publishing is in its infancy. But as a new wave of entrepreneurs grabs hold of the concept, RSS, which stands for Rich Site Summary, RSS content publishing could in time become as important as e-mail and Web publishing.

EDITOR & PUBLISHER (September 24, 2003)



5. 數字化的力量

數字化表面看是廣電領域的一場技術革新和黑白向彩色電視制式過渡、調幅向調頻制式過渡似乎沒有什麼區別。 但是如果我們把數字化這個問題放在新世紀信息時代這個背景平台上來看,就絕非只是事關技術革新那麼簡單的問題了。

《媒介》 (2003年8月)



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