傳媒參考資料
2003-12-151. FINDING GOLD IN VIDEO ARCHIVES
Broadcasters have a pot of gold in their video archives that can be turned into inexpensive programming. The problem is knowing what is in the archives, finding it and transmitting it cheaply.
ASIA-PACIFIC BROADCASTING (November, 2003)
2. GETTING THE PICTURE?
Streaming video to a mobile has long been a dream, but even without 3G it can be done. Any technology that enhances the capability of the 2.5G networks to deliver high quality video streaming and MMS services will be in great demand.
WIRELESS BUSINESS & TECHNOLOGY (October, 2003)
3. GONE IN 30 SECONDS
The classic TV spot can't dominate advertising much longer. Web-based commercials are coming to a computer monitor near you. In essence, Web-based television advertising will be grafted onto the already booming market for streaming video on the Web.
BUSINESS 2.0 (November, 2003)
4. WHAT TV CAN LEARN FROM COMPUTER GAMES
Fightbox and Time Commanders have brought the world of gaming to our TV screens. Some suggested that to really get a glimpse of future convergence, blinkered TV execs should turn to the computer games industry.
BROADCAST (November 21, 2003)
5. 窘境與契機 : 對頻道專業化背景下衛星綜合頻道發展的思考
目前中國國內已經成立了多家廣電集團，更多的廣電集團還要成立，越來越多的專業頻道不斷出現。 面臨包圍之勢的衛星綜合頻道的定位該是甚麼呢？它的發展策略又該怎樣？
南方電視學刊 (2003第四期 / 總第42期)
6. 淺談地方電台的「本土化」特色
隨著新世紀媒體競爭的日趨激烈，媒體市場的劃分也愈細愈專，中國中央及省級電台在新一輪的廣播潮中，憑借資金及人才優勢把節目辦得越來越豐富，頻率劃分和功能體現更加精細。
中國廣播 (2003年第125期)
Broadcasters have a pot of gold in their video archives that can be turned into inexpensive programming. The problem is knowing what is in the archives, finding it and transmitting it cheaply.
ASIA-PACIFIC BROADCASTING (November, 2003)
2. GETTING THE PICTURE?
Streaming video to a mobile has long been a dream, but even without 3G it can be done. Any technology that enhances the capability of the 2.5G networks to deliver high quality video streaming and MMS services will be in great demand.
WIRELESS BUSINESS & TECHNOLOGY (October, 2003)
3. GONE IN 30 SECONDS
The classic TV spot can't dominate advertising much longer. Web-based commercials are coming to a computer monitor near you. In essence, Web-based television advertising will be grafted onto the already booming market for streaming video on the Web.
BUSINESS 2.0 (November, 2003)
4. WHAT TV CAN LEARN FROM COMPUTER GAMES
Fightbox and Time Commanders have brought the world of gaming to our TV screens. Some suggested that to really get a glimpse of future convergence, blinkered TV execs should turn to the computer games industry.
BROADCAST (November 21, 2003)
5. 窘境與契機 : 對頻道專業化背景下衛星綜合頻道發展的思考
目前中國國內已經成立了多家廣電集團，更多的廣電集團還要成立，越來越多的專業頻道不斷出現。 面臨包圍之勢的衛星綜合頻道的定位該是甚麼呢？它的發展策略又該怎樣？
南方電視學刊 (2003第四期 / 總第42期)
6. 淺談地方電台的「本土化」特色
隨著新世紀媒體競爭的日趨激烈，媒體市場的劃分也愈細愈專，中國中央及省級電台在新一輪的廣播潮中，憑借資金及人才優勢把節目辦得越來越豐富，頻率劃分和功能體現更加精細。
中國廣播 (2003年第125期)
