傳媒參考資料
2004-02-151. READY FOR A DIGITAL FUTURE
The launch of digital television and the increasing consolidation of station groups have already forced many broadcasters to undertake a significant change in the way they manage their operations.
BROADCASTING & CABLE (January 19, 2004)
2. GROWTH POTENTIAL IN SATELLITE TV
The Asian satellite TV market has boomed in the past five years and will continue to face fair prospect. Well-developed and mature satellite multi-channel packages co-habit with emerging ones. With 16 now offering their services, Asia is the region with the largest number of satellite TV service providers.
ASIA PACIFIC BROADCASTING (January 2004)
3. IS RESEARCH CHANGING THE WAY WE MARKET ONLINE?
Measurement in the digital age has come a long way since portals began counting the number of times a consumer moved their index finger. Today the science of online is as sophisticated as any other media. But what does it mean to advertisers?
THE ADVANTAGE (Quarterly 1, 2004)
4. RADICAL SURGERY FOR U.S. TELEVISION
The U.S. television industry is having to get used to major changes, with network drama losing out to reality TV, the syndication market shrinking rapidly and European broadcasters buying fewer U.S. series.
BROADCAST (January 16, 2004)
5. RADIO REVOLUTION !
Tired of listening to the same old stations? Try Internet radio instead. This article reveals a way to listen to the music you want, when you want, and you can even set the playlist.
.NET (February 2004)
6. 2003年數字（碼）電視試點調查報告
作為2003年乃至以後幾年內整個中國廣電產業最大熱點的數碼電視，其發展狀況將直接影響廣電產業的命運。
中國廣播影視報/產業周刊 (2004年1月6日)
＊「傳媒參考資料」專門介紹有關傳媒的資料性文章和書籍，方便有興趣的讀者參考查閱。查詢請聯絡《傳媒透視》執行編輯張玲玲小姐。 （電話：23397670 傳真：27941137 E-mail：cheungll@rthk.org.hk ）
The launch of digital television and the increasing consolidation of station groups have already forced many broadcasters to undertake a significant change in the way they manage their operations.
BROADCASTING & CABLE (January 19, 2004)
2. GROWTH POTENTIAL IN SATELLITE TV
The Asian satellite TV market has boomed in the past five years and will continue to face fair prospect. Well-developed and mature satellite multi-channel packages co-habit with emerging ones. With 16 now offering their services, Asia is the region with the largest number of satellite TV service providers.
ASIA PACIFIC BROADCASTING (January 2004)
3. IS RESEARCH CHANGING THE WAY WE MARKET ONLINE?
Measurement in the digital age has come a long way since portals began counting the number of times a consumer moved their index finger. Today the science of online is as sophisticated as any other media. But what does it mean to advertisers?
THE ADVANTAGE (Quarterly 1, 2004)
4. RADICAL SURGERY FOR U.S. TELEVISION
The U.S. television industry is having to get used to major changes, with network drama losing out to reality TV, the syndication market shrinking rapidly and European broadcasters buying fewer U.S. series.
BROADCAST (January 16, 2004)
5. RADIO REVOLUTION !
Tired of listening to the same old stations? Try Internet radio instead. This article reveals a way to listen to the music you want, when you want, and you can even set the playlist.
.NET (February 2004)
6. 2003年數字（碼）電視試點調查報告
作為2003年乃至以後幾年內整個中國廣電產業最大熱點的數碼電視，其發展狀況將直接影響廣電產業的命運。
中國廣播影視報/產業周刊 (2004年1月6日)
＊「傳媒參考資料」專門介紹有關傳媒的資料性文章和書籍，方便有興趣的讀者參考查閱。查詢請聯絡《傳媒透視》執行編輯張玲玲小姐。 （電話：23397670 傳真：27941137 E-mail：cheungll@rthk.org.hk ）
