傳媒參考資料
2004-04-151. METADATA - WHAT IS IT ?
Metadata - it's a word that has come to us along with the digital revolution.
A word so new that until a few years ago it wasn't in the dictionary. Broadcasters are suddenly hearing it a lot more often. But many of us, especially on the programming side, have little idea what it means, and don't want to know, or think we don't.
ABU NEWS (January / February 2004)
2. SEEING BEYOND SMS
As voice revenues reach maturity, a wave of new mobile services are poised to take off, with operators investing in rich media content and the infrastructure to support it. Part of the industry are making a big mistake by expecting internet protocols to be the ubiquitous standard for moving and managing multimedia.
BROADCAST (March 12, 2004)
3. THE AGE OF E-VOTING
Collecting votes on the Web and with electronic touch screens may invite election tampering by hackers. But some governments seem determined to go ahead with it. Europe already has big plans for e-voting.
NEWSWEEK (April 5, 2004)
4. ONE FAT TARGET - HOW MUCH LONGER CAN TV GORGE ITSELF ON CHILDREN'S ADVERTISING?
America's kids are way too fat. Children's television, larded with spots hawking the likes of Cap'n Crunch and Happy Meals, is taking the obesity rap. But there's trouble in the land of plenty. To counter angry parents and pontificating pols, TV networks and their ad partners are scrambling to calm their critics.
BROADCASTING & CABLE (March 8, 2004)
5. 從「劣幣驅逐良幣」定律看廣播的產業化發展與市場化道路
經濟學中的「劣幣驅逐良幣」定律，指出的現象不僅出現於經濟領域，在廣播業同樣存在，而且其表現見之於工作運行環節的各個層面，從而導致了廣播產業化發展與市場化道路進程步伐的緩慢，甚至滯後不前。
中國廣播 (2004年2月)
Metadata - it's a word that has come to us along with the digital revolution.
A word so new that until a few years ago it wasn't in the dictionary. Broadcasters are suddenly hearing it a lot more often. But many of us, especially on the programming side, have little idea what it means, and don't want to know, or think we don't.
ABU NEWS (January / February 2004)
2. SEEING BEYOND SMS
As voice revenues reach maturity, a wave of new mobile services are poised to take off, with operators investing in rich media content and the infrastructure to support it. Part of the industry are making a big mistake by expecting internet protocols to be the ubiquitous standard for moving and managing multimedia.
BROADCAST (March 12, 2004)
3. THE AGE OF E-VOTING
Collecting votes on the Web and with electronic touch screens may invite election tampering by hackers. But some governments seem determined to go ahead with it. Europe already has big plans for e-voting.
NEWSWEEK (April 5, 2004)
4. ONE FAT TARGET - HOW MUCH LONGER CAN TV GORGE ITSELF ON CHILDREN'S ADVERTISING?
America's kids are way too fat. Children's television, larded with spots hawking the likes of Cap'n Crunch and Happy Meals, is taking the obesity rap. But there's trouble in the land of plenty. To counter angry parents and pontificating pols, TV networks and their ad partners are scrambling to calm their critics.
BROADCASTING & CABLE (March 8, 2004)
5. 從「劣幣驅逐良幣」定律看廣播的產業化發展與市場化道路
經濟學中的「劣幣驅逐良幣」定律，指出的現象不僅出現於經濟領域，在廣播業同樣存在，而且其表現見之於工作運行環節的各個層面，從而導致了廣播產業化發展與市場化道路進程步伐的緩慢，甚至滯後不前。
中國廣播 (2004年2月)
