傳媒參考資料
2004-05-15 MEDIA REFERENCE (May 2004)
1. COMPREHENSIVE, COMPACT, AND AFFORDABLE
In the broadcast industry, getting the picture to air has always been the bottom line. However, the technology responsible for bringing pictures to air has changed dramatically over a relatively short period of time, moving from analog tape to digital tape to file-based servers over the past 10 years.
BROADCAST IMPACT (April 2004)
2. SPECIAL DELIVERY - UPDATED WIRELESS TECHNOLOGY TRANSMITS STORIES FASTER AND EASIER
Field transmission is getting a face-lift. Thanks to low-bit-rate delivery systems, field reporters and crews have new ways to get stories back to the station.
BROADCAST & CABLE (April 12, 2004)
3. STATE OF CHINA'S TV : WHICH WAY FORWARD ?
There are 320 million TV households in China and it is far from being a unified TV market. Aware of the diversity, the state China Central Television took an early decision to localize content and spread it over 13 national channels, 36 provincial channels, as well as thousand city stations.
ASIA PACIFIC BROADCASTING (April 2004)
4. 中國電視業轉型：數字付費時代
中國付費頻道用戶預測到2010年將達到1.28億，數字電視家庭將升至1.66億戶，加上付費和機頂盒市場，整個收費電視市場規模將是7000億元。2004年國家廣電總局定為數字發展年，預測數字收費頻道將超過100個，其中至少有50個以上的全國落地頻道。面對如此巨大的市場誘惑和國家政策的扶持，媒體決策者將如何有所作為？
南方電視學刊 (2004年第2期)
5. 管窺地市級廣播現狀
國內地市級廣播電台的地位勿庸置疑，而且優勢也很多，關鍵在於如何運行。一般來講，地市廣播的體制隨各地實際而定，台與台之間差距甚大。與電視事業相比，廣播改革的深度和廣度都不夠，影響到廣播業的發展。
中國交通廣播 (2004年第3期)
1. COMPREHENSIVE, COMPACT, AND AFFORDABLE
In the broadcast industry, getting the picture to air has always been the bottom line. However, the technology responsible for bringing pictures to air has changed dramatically over a relatively short period of time, moving from analog tape to digital tape to file-based servers over the past 10 years.
BROADCAST IMPACT (April 2004)
2. SPECIAL DELIVERY - UPDATED WIRELESS TECHNOLOGY TRANSMITS STORIES FASTER AND EASIER
Field transmission is getting a face-lift. Thanks to low-bit-rate delivery systems, field reporters and crews have new ways to get stories back to the station.
BROADCAST & CABLE (April 12, 2004)
3. STATE OF CHINA'S TV : WHICH WAY FORWARD ?
There are 320 million TV households in China and it is far from being a unified TV market. Aware of the diversity, the state China Central Television took an early decision to localize content and spread it over 13 national channels, 36 provincial channels, as well as thousand city stations.
ASIA PACIFIC BROADCASTING (April 2004)
4. 中國電視業轉型：數字付費時代
中國付費頻道用戶預測到2010年將達到1.28億，數字電視家庭將升至1.66億戶，加上付費和機頂盒市場，整個收費電視市場規模將是7000億元。2004年國家廣電總局定為數字發展年，預測數字收費頻道將超過100個，其中至少有50個以上的全國落地頻道。面對如此巨大的市場誘惑和國家政策的扶持，媒體決策者將如何有所作為？
南方電視學刊 (2004年第2期)
5. 管窺地市級廣播現狀
國內地市級廣播電台的地位勿庸置疑，而且優勢也很多，關鍵在於如何運行。一般來講，地市廣播的體制隨各地實際而定，台與台之間差距甚大。與電視事業相比，廣播改革的深度和廣度都不夠，影響到廣播業的發展。
中國交通廣播 (2004年第3期)
