傳媒參考資料
2004-07-15MEDIA REFERENCE (July 2004)
1. THE INNOVATIVENESS - NEEDS PARADOX AND GLOBAL PUBLIC RELATIONS
This paper begins by contending that although international PR has become an increasingly popular and essential domain of organizational activities, scholarly research on this topic is woefully inadequate. Five propositions are presented to help advance the effort toward building the body of knowledge of international PR.
MEDIA ASIA (Volume 31, No. 1, 2004)
2. NEW TECHNOLOGY WIDENS DIGITAL
The development of broadcasting in recent years has been largely driven by new technology. But are these technological changes helping free-to-air broadcasters remain competitive and meet their audience needs, or is technology undermining their relevance in this multimedia environment?
ASIA-PACIFIC BROADCASTING (June, 2004)
3. MIX AND MATCH
The easier vendors try to make television, the harder it gets for broadcasters to sort through the thicket of technological options that tends to grow rapidly. There's a lot to choose from. Most large stations and networks have already deployed servers to handle master-control functions.
BROADCASTING & CABLE (May 17, 2004)
4. 中國廣播影視業的改革與發展
中國的廣播影視業經過多年的建設和發展，已具相當的規模與基礎，特別是近年廣播影視業改革力 度進一步加大，發展速度加快，整體面貌發生了嶄新的變化。從廣播影視節目的生產製作量、整體技術水平和規模，以及實際覆蓋人口來看，中國已經成為廣播影視大國。
《南方電視學刊》 2004年第3期 (總第47期)
5. 數字(數碼)聲音廣播在中國發展的思考
模擬廣播向數碼廣播過渡是科技發展的必然趨勢，然而技術優越並不是有成效的市場保證，必須充份認識數碼廣播對廣播機構和聽眾帶來的經濟效益和社會效益，更要制訂出明確的發展與實施戰略。
《中國廣播》 (2004年6月)
1. THE INNOVATIVENESS - NEEDS PARADOX AND GLOBAL PUBLIC RELATIONS
This paper begins by contending that although international PR has become an increasingly popular and essential domain of organizational activities, scholarly research on this topic is woefully inadequate. Five propositions are presented to help advance the effort toward building the body of knowledge of international PR.
MEDIA ASIA (Volume 31, No. 1, 2004)
2. NEW TECHNOLOGY WIDENS DIGITAL
The development of broadcasting in recent years has been largely driven by new technology. But are these technological changes helping free-to-air broadcasters remain competitive and meet their audience needs, or is technology undermining their relevance in this multimedia environment?
ASIA-PACIFIC BROADCASTING (June, 2004)
3. MIX AND MATCH
The easier vendors try to make television, the harder it gets for broadcasters to sort through the thicket of technological options that tends to grow rapidly. There's a lot to choose from. Most large stations and networks have already deployed servers to handle master-control functions.
BROADCASTING & CABLE (May 17, 2004)
4. 中國廣播影視業的改革與發展
中國的廣播影視業經過多年的建設和發展，已具相當的規模與基礎，特別是近年廣播影視業改革力 度進一步加大，發展速度加快，整體面貌發生了嶄新的變化。從廣播影視節目的生產製作量、整體技術水平和規模，以及實際覆蓋人口來看，中國已經成為廣播影視大國。
《南方電視學刊》 2004年第3期 (總第47期)
5. 數字(數碼)聲音廣播在中國發展的思考
模擬廣播向數碼廣播過渡是科技發展的必然趨勢，然而技術優越並不是有成效的市場保證，必須充份認識數碼廣播對廣播機構和聽眾帶來的經濟效益和社會效益，更要制訂出明確的發展與實施戰略。
《中國廣播》 (2004年6月)
