傳媒參考資料
2004-08-15MEDIA REFERENCE (August 2004)
1. BROADCASTING IN THE MULTIMEDIA ERA : WHAT ARE THE CHOICES ?
There is an urgent need for broadcasters to diversify into other delivery media and to service new markets. The related technologies have developed to the take-off point and business strategies are evolving. Devising and creating content for the new markets is a critical factor. The core strengths of the broadcasters give them a head-start in meeting the challenges.
ABU TECHNICAL REVIEW (March - April, 2004)
2. TRICKS FOR MAXIMUM IMPACT
From virtual reality ball-tracking to goalpost cameras, broadcasters are using an increasingly sophisticated battery of technology to attract viewers. This article reviews 10 broadcasting innovations which shall have maximum impact to the audience.
BROADCAST (July 30, 2004)
3. THE NEWSROOM REVOLUTION
The world and the newsroom have changed. When it comes to adoption of IT technology within a TV station, no area has benefited from the workflow enhancements like the newsroom. Nearly every aspect has been touched by the computer revolution.
BROADCAST & CABLE (July 19, 2004)
4. HEARTS, MINDS AND LICENCES
Two keenly observed public broadcasters are approaching difficult anniversaries. The post- apartheid SABC is nearly a decade old and seeking a licence amendment; the BBC is approaching charter renewal. How are they trying to win public approval ?
INTER-MEDIA (July 2004)
5. 傳媒經濟增長對中國經濟發展的影響
改革開放二十多年來，隨著中國經濟的快速持續發展，國內的傳媒業已成為國民經濟中擁有巨大發展前景的產業。傳媒經濟增長是建立在中國的政治體制和經濟體制改革基礎之上，傳媒經濟增長又對中國經濟的發展產生了深遠影響。
《中國廣播》 (2004年7月)
1. BROADCASTING IN THE MULTIMEDIA ERA : WHAT ARE THE CHOICES ?
There is an urgent need for broadcasters to diversify into other delivery media and to service new markets. The related technologies have developed to the take-off point and business strategies are evolving. Devising and creating content for the new markets is a critical factor. The core strengths of the broadcasters give them a head-start in meeting the challenges.
ABU TECHNICAL REVIEW (March - April, 2004)
2. TRICKS FOR MAXIMUM IMPACT
From virtual reality ball-tracking to goalpost cameras, broadcasters are using an increasingly sophisticated battery of technology to attract viewers. This article reviews 10 broadcasting innovations which shall have maximum impact to the audience.
BROADCAST (July 30, 2004)
3. THE NEWSROOM REVOLUTION
The world and the newsroom have changed. When it comes to adoption of IT technology within a TV station, no area has benefited from the workflow enhancements like the newsroom. Nearly every aspect has been touched by the computer revolution.
BROADCAST & CABLE (July 19, 2004)
4. HEARTS, MINDS AND LICENCES
Two keenly observed public broadcasters are approaching difficult anniversaries. The post- apartheid SABC is nearly a decade old and seeking a licence amendment; the BBC is approaching charter renewal. How are they trying to win public approval ?
INTER-MEDIA (July 2004)
5. 傳媒經濟增長對中國經濟發展的影響
改革開放二十多年來，隨著中國經濟的快速持續發展，國內的傳媒業已成為國民經濟中擁有巨大發展前景的產業。傳媒經濟增長是建立在中國的政治體制和經濟體制改革基礎之上，傳媒經濟增長又對中國經濟的發展產生了深遠影響。
《中國廣播》 (2004年7月)
