傳媒參考資料
2004-10-141. THE NEW ECONOMICS OF DIGITAL TV CHANNELS
Recent multichannel launches have exploded the old advertising-based revenue model for broadcasters. This article looks at the innovative ways multichannel operators turn a profit in an intensely competitive environment.
BROADCAST (September 10, 2004)
2. SELLING MUSIC FOR A SONG
Asian companies seeking to make money from legal online music face plenty of challenges from piracy. Can they succeed?
FAST EAST ECONOMIC REVIEW (September 16, 2004)
3. CABLE TV TUNES INTO PROFITS
Finally, after years of losses, international cable-TV companies are switching on to profits in Asia. The formula is ：Programming tailored to local tastes.
FAST EAST ECONOMIC REVIEW (September 23, 2004)
4. PROTECTING CONTENT IN THE DIGITAL ERA
Growing concern over content protection and its possible impact on the cable industry and supporting businesses is now a top of mind issue for the triumvirate of content providers, cable operators and device manufacturers.
BROADCASTING & CABLE (September 6, 2004)
5. STREAMING AUDIO - INTERNET RADIO LETS YOU TUNE IN TO MORE OPTIONS
Among its many roles, the Internet is also the world's greatest radio dial. If you know where to look, you can listen to all sorts of music, news, and sporting events. The range of available programs far exceeds anything you'll find on satellite radio - let alone the local airwaves.
PC MAGAZINE (September 21, 2004)
6. 廣播如何「互動」
音響、便捷、快速 - 廣播以往的三大傳統優勢與特色如今已被電視和網絡沖淡了，隨之崛起是互動性、低成本。 廣播的優勢與特色引起越來越多的關注，尤其是互動性帶給人們更多的思考空間。廣播互動的涵義是甚麼？廣播互動的形式和內容有哪些？廣播互動的發展趨勢將是怎樣的？
《中國廣播》 (2004年9月)
Recent multichannel launches have exploded the old advertising-based revenue model for broadcasters. This article looks at the innovative ways multichannel operators turn a profit in an intensely competitive environment.
BROADCAST (September 10, 2004)
2. SELLING MUSIC FOR A SONG
Asian companies seeking to make money from legal online music face plenty of challenges from piracy. Can they succeed?
FAST EAST ECONOMIC REVIEW (September 16, 2004)
3. CABLE TV TUNES INTO PROFITS
Finally, after years of losses, international cable-TV companies are switching on to profits in Asia. The formula is ：Programming tailored to local tastes.
FAST EAST ECONOMIC REVIEW (September 23, 2004)
4. PROTECTING CONTENT IN THE DIGITAL ERA
Growing concern over content protection and its possible impact on the cable industry and supporting businesses is now a top of mind issue for the triumvirate of content providers, cable operators and device manufacturers.
BROADCASTING & CABLE (September 6, 2004)
5. STREAMING AUDIO - INTERNET RADIO LETS YOU TUNE IN TO MORE OPTIONS
Among its many roles, the Internet is also the world's greatest radio dial. If you know where to look, you can listen to all sorts of music, news, and sporting events. The range of available programs far exceeds anything you'll find on satellite radio - let alone the local airwaves.
PC MAGAZINE (September 21, 2004)
6. 廣播如何「互動」
音響、便捷、快速 - 廣播以往的三大傳統優勢與特色如今已被電視和網絡沖淡了，隨之崛起是互動性、低成本。 廣播的優勢與特色引起越來越多的關注，尤其是互動性帶給人們更多的思考空間。廣播互動的涵義是甚麼？廣播互動的形式和內容有哪些？廣播互動的發展趨勢將是怎樣的？
《中國廣播》 (2004年9月)
