傳媒參考資料
2005-03-141. THE BIG PICTURE
The MP3 has revolutionized the way we purchase music. Something similar is happening in the movie world right now. Video-on-demand is about to hit the mainstream. But are we really there yet?
.NET (February, 2005)
2. THE CHALLENGE OF CROSSING TO DTV
Even as the world is crossing the digital divide, some countries in Asia remain cool to DTV. Although most new analogue equipment can be converted for digital operation, the cost and complexity involved needs careful evaluation, and incentive needed for broadcasters to take DTV bait.
ASIA PACIFIC BROADCASTING (February, 2005)
3. NIELSEN'S BRAVE NEW WORLD
Because of the fundamental changes in the way programming is distributed and consumed, older, static forms of audience measurement are already obsolete in some ways. Under pressure, ratings giant unveils futuristic gizmos to measure TV viewing.
BROADCASTING & CABLE (February 21, 2005)
4. MAXIMIZING VALUE AND LONGEVITY OF MEDIA ASSETS
If stations are to take advantage of emerging opportunities that will allow them to repackage existing material for new audiences, they must recognize their local content has value to purveyors of new distribution avenues.
BROADCASTING & CABLE (February 21, 2005)
5. UPGRADE OR START OVER
You're itching to make the most of your digital music, video and photos but your PC may not be up to the task. Question is, do you really need to buy a whole new multimedia system to enjoy the full multimedia experience?
PC MAGAZINE (March 8, 2005)
6. 全面提升國家電台的競爭力和影響力
中國大多數傳媒機構都用改革來謀自身的進步。 本文綜述探討中央人民電台「頻率專業化、管 理頻率化」的改革。
《中國廣播》 (2005年2月)
The MP3 has revolutionized the way we purchase music. Something similar is happening in the movie world right now. Video-on-demand is about to hit the mainstream. But are we really there yet?
.NET (February, 2005)
2. THE CHALLENGE OF CROSSING TO DTV
Even as the world is crossing the digital divide, some countries in Asia remain cool to DTV. Although most new analogue equipment can be converted for digital operation, the cost and complexity involved needs careful evaluation, and incentive needed for broadcasters to take DTV bait.
ASIA PACIFIC BROADCASTING (February, 2005)
3. NIELSEN'S BRAVE NEW WORLD
Because of the fundamental changes in the way programming is distributed and consumed, older, static forms of audience measurement are already obsolete in some ways. Under pressure, ratings giant unveils futuristic gizmos to measure TV viewing.
BROADCASTING & CABLE (February 21, 2005)
4. MAXIMIZING VALUE AND LONGEVITY OF MEDIA ASSETS
If stations are to take advantage of emerging opportunities that will allow them to repackage existing material for new audiences, they must recognize their local content has value to purveyors of new distribution avenues.
BROADCASTING & CABLE (February 21, 2005)
5. UPGRADE OR START OVER
You're itching to make the most of your digital music, video and photos but your PC may not be up to the task. Question is, do you really need to buy a whole new multimedia system to enjoy the full multimedia experience?
PC MAGAZINE (March 8, 2005)
6. 全面提升國家電台的競爭力和影響力
中國大多數傳媒機構都用改革來謀自身的進步。 本文綜述探討中央人民電台「頻率專業化、管 理頻率化」的改革。
《中國廣播》 (2005年2月)
