傳媒參考資料
2005-04-141. DIGITAL GLUE PLUGS CONVERSION GAPS
Few TV broadcasters have been able to `quick cut' to all-digital production, post-production and transmission systems. Most are stuck in a transition stage that is part digital and part analogue. As a result, they have to use a variety of signal-processing products, often dubbed “digital glue”, to link their analogue and digital systems.
ASIA-PACIFIC BROADCASTING (March 2005)
2. BBC MORALE IN CRISIS
With the threatened cuts to stall and budgets hanging over the BBC, staff morale is taking a hammering. But finding a way out of the crisis that everyone can agree on won't be easy.
BROADCAST (March 11, 2005)
3. EVERYTHING OLD IS NEW AGAIN
Reviving a brand is both a creative and business decision. Marketers find brand-new audience with each generation of kids. Yesterday's beloved characters are revived to rekindle fond memories from adults and win the hearts of a new bunch of kids.
BROADCASTING & CABLE (March 14, 2005)
4. THE ART OF MANUFACTURED NEWS
Public relations firms take branded journalism to a whole new level. Instead of sending out video news releases in hopes that stations and cable networks will air them, PR firms are actually creating the newscast, then buying spots on networks.
BROADCASTING & CABLE (March 28, 2005)
5. 中國電視產業競爭的價值思考
中國電視產業的整體發展正處在深刻轉型的關鍵點上。渠道的掌控在構成傳播影響力方面已日漸式微，而內容生產的價值營造及終端客戶的精密把握則勢必成為未來傳播市場競爭的兩大重 點。
《南方電視學刊》 (2005年第一期 (總第五十一期))
6. 中國數碼電視發展運營模式的新思路
國家廣電總局正大力推進中國數碼電視的發展，在發展過程中遇到不少問題。究竟「路權管理+透明機頂盒+認證式收費管理系統」的數碼電視運營模式是否一種最能解決普及數碼電視與 收費電視的最佳模式？
《世界寬帶網絡》 (2005年3月)
Few TV broadcasters have been able to `quick cut' to all-digital production, post-production and transmission systems. Most are stuck in a transition stage that is part digital and part analogue. As a result, they have to use a variety of signal-processing products, often dubbed “digital glue”, to link their analogue and digital systems.
ASIA-PACIFIC BROADCASTING (March 2005)
2. BBC MORALE IN CRISIS
With the threatened cuts to stall and budgets hanging over the BBC, staff morale is taking a hammering. But finding a way out of the crisis that everyone can agree on won't be easy.
BROADCAST (March 11, 2005)
3. EVERYTHING OLD IS NEW AGAIN
Reviving a brand is both a creative and business decision. Marketers find brand-new audience with each generation of kids. Yesterday's beloved characters are revived to rekindle fond memories from adults and win the hearts of a new bunch of kids.
BROADCASTING & CABLE (March 14, 2005)
4. THE ART OF MANUFACTURED NEWS
Public relations firms take branded journalism to a whole new level. Instead of sending out video news releases in hopes that stations and cable networks will air them, PR firms are actually creating the newscast, then buying spots on networks.
BROADCASTING & CABLE (March 28, 2005)
5. 中國電視產業競爭的價值思考
中國電視產業的整體發展正處在深刻轉型的關鍵點上。渠道的掌控在構成傳播影響力方面已日漸式微，而內容生產的價值營造及終端客戶的精密把握則勢必成為未來傳播市場競爭的兩大重 點。
《南方電視學刊》 (2005年第一期 (總第五十一期))
6. 中國數碼電視發展運營模式的新思路
國家廣電總局正大力推進中國數碼電視的發展，在發展過程中遇到不少問題。究竟「路權管理+透明機頂盒+認證式收費管理系統」的數碼電視運營模式是否一種最能解決普及數碼電視與 收費電視的最佳模式？
《世界寬帶網絡》 (2005年3月)
