傳媒參考資料

2002-05-15
1. ACCELERATING THE INTERNET
It chokes on video, audio and giant data files. The goal is to open the way for richer Web fare, audio service that doesn\'t sound like a cheap AM radio and eventually, streaming video as rich and steady as a cable TV broadcast.

US NEWS & WORLD REPORT April 22, 2002



2. DIGITAL DREAMING
MIT\'s legendary Media Lab is inventing the future of home entertainment, and creatively explore new media for human well-being and individual satisfaction without regard to present day constraints. The intriguing technologies incubated
in the Media Lab will utimately have to fight for survival outside the lab, in the marketplace.

SOUND & VISION April, 2002



3. EVALUATION OF PUBLIC BROADCASTING BY COUNTRY: JAPAN, BRITAIN, AND USA
A report on the results of an international comparative survey conducted in Japan, Britain and the United States to discover how public broadcasting is viewed, understood and evaluated in each country. The report focuses on major comparative trends observed in the three public broadcasters, including: NHK, BBC and PBS.

NHK BROADCASTING CULTURE & RESEARCH No. 19, 2002



4. RETHINKING THE MODEL
Commercial breaks have always been the foremost source of revenue for the small screen business. But the advent of interactive advertising is making the industry wonder what the future holds for them. Do advertisers continue with traditional advertising simply tweaked to allow the viewer to interact, or does television advertising change completely?

CABLE & SATELLITE COMMUNICATIONS INTERNATIONAL April, 2002



5. 電視劇與中國文化
中國傳統\"文以載道\"的文藝觀, 以及在傳統經典藝術中確立的審美價值, 在不同程度上加重了中國電視劇的負荷,損害了電視劇作為大眾流行文化自由輕鬆的天性和審美本質. 貫通中國藝術史的高雅與通俗的深刻矛盾, 一直在中國電視劇中衝突著.

南方電視學刊 2002年第二期


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