傳媒參考資料

2006-05-15
MEDIA REFERENCE
May 2006

1. BROADCASTERS GLUED TO LITTLE SUCCESS
Local broadcasters in US are increasingly defining themselves by smaller screens — computers, cellphones and PDAs to attract viewers and kick-start new revenue. The Web is a top priority for all the major station groups, and the future is a broadcast signal on every gadget.
BROADCASTING & CABLE (May 1, 2006)

2. SECURING NEW PLATFORMS
As new platforms like IPTV and mobile TV turn commercial reality, content providers are seeking conditional-access security to safeguard their revenue streams. Mobility is the new challenge of a broadcast market in full expansion.
ASIA-PACIFIC BROADCASTING (April 2006)

3. DELIVERING ON DIGITAL
More and more people are getting used to downloading video images to view on their computers. Screening new and back-catalogue shows for buyers is slowly moving away from tape and DVD to online and satellite distribution. It took a long time for the market to catch up. So, what are the issues?
BROADCAST INTERNATIONAL (March 31, 2006)

4. RELAYING FACTS IN A CRISIS SITUATION
Communication is vital following a disaster and strategies are evolving to ensure broadcast services stay effective in the face of the unexpected. If a studio, transmission centre or region has been devastated, there are wider contingency plans.
BROADCAST (April 21, 2006)

5. COPYRIGHT FOR WEB DESIGNERS
For the inexperienced, developing sites and software can be a legal minefield. This article will take a look on how to keep control of your copyright.
.NET (May 2006)

6. BIT TORRENT GOES TO HOLLYWOOD
If you can’t beat them, get them to the negotiating table. With the number of people sharing files illegally over the Internet still growing, once the choice of movie pirates, Bit Torrent (BT) will now help movie studios to sell its films and TV shows.
BUSINESS WEEK (May 9, 2006)

7. 手機的下一步—行動電視
行動電視是一個全新的市場,將有不可忽視的影響力。過去的規則,僅能供參考。此文針對這個到2010年總體產值將高達570億美元的新興產業,提供最新的解讀報告。
《數位時代》  (二零零六年四月一日至十五日(第127期))
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