傳媒參考資料
2006-08-151. MATCHING SOLUTIONS TO DEMANDS
Whether a broadcaster chooses to go digital, deploy new platforms like mobile TV or remain in the analogue realm, there is a solution to suit the task. This article checks out some of the perfect matches in Asia.
ASIA-PACIFIC BROADCASTING (August 2006)
2. TELEVISION EVERYWHERE
More than anything, technology has fueled the growth of out-of-home networks. In U.S., broadcasting networks and advertisers are reaching viewers in stores, at gas pumps and in elevators.
BROADCASTING & CABLE (24 July, 2006)
3. THE REAL WEB 2.0
New generation of websites currently fall under the Web 2.0 banner has embraced the social potential that the Internet offers. Web 2.0 is what happened when the tech industry realized that it isn’t all about e-commerce, and that socialization, interaction and communication are central to the net.
.NET (August 2006)
4. MANAGING THE CONVERGED WORLD : THINK SERVICES
The buzzword has been battled around for years now: Convergence, aka “the C-word”. Convergence is about services that people will use more transparently in the future. Technology plays a contributing role, but convergence is more about the services you actually deliver to the subscriber as well to the enterprise.
TELECOM ASIA (August 2006)
5. NEW DIGITAL MEDIA DRIVING MARKET FOR DRM TOOLS
The race to provide digital rights management (DRM) is far from over, with experts predicting incessant demand driven by easier digital re-transmission. What features do content owners seek?
ASIA-PACIFIC BROADCASTING (August 2006)
6. 新形勢下省級電視台發展之路
當前中國電視已經進入份額競爭時代，全國觀眾總量增長有限、有線用戶接近飽和、觀眾總體收視水平下降、新媒體的迅速崛起，多種因素決定了份額競爭時代已成必須面對的現實。在這樣的背景下，電視台之間的競爭其實就是「零和博弈」，一個頻道份額上升必然意味著另一個頻道份額的減少。電視媒體競爭進入覆蓋、收視、品牌、資源全方位比拼階段，淘汰賽已經打響。有專家並預言，全國電視格局的洗牌近兩年內即將結束。
《南方電視學刊》 （2006年第三期總第59期）
Whether a broadcaster chooses to go digital, deploy new platforms like mobile TV or remain in the analogue realm, there is a solution to suit the task. This article checks out some of the perfect matches in Asia.
ASIA-PACIFIC BROADCASTING (August 2006)
2. TELEVISION EVERYWHERE
More than anything, technology has fueled the growth of out-of-home networks. In U.S., broadcasting networks and advertisers are reaching viewers in stores, at gas pumps and in elevators.
BROADCASTING & CABLE (24 July, 2006)
3. THE REAL WEB 2.0
New generation of websites currently fall under the Web 2.0 banner has embraced the social potential that the Internet offers. Web 2.0 is what happened when the tech industry realized that it isn’t all about e-commerce, and that socialization, interaction and communication are central to the net.
.NET (August 2006)
4. MANAGING THE CONVERGED WORLD : THINK SERVICES
The buzzword has been battled around for years now: Convergence, aka “the C-word”. Convergence is about services that people will use more transparently in the future. Technology plays a contributing role, but convergence is more about the services you actually deliver to the subscriber as well to the enterprise.
TELECOM ASIA (August 2006)
5. NEW DIGITAL MEDIA DRIVING MARKET FOR DRM TOOLS
The race to provide digital rights management (DRM) is far from over, with experts predicting incessant demand driven by easier digital re-transmission. What features do content owners seek?
ASIA-PACIFIC BROADCASTING (August 2006)
6. 新形勢下省級電視台發展之路
當前中國電視已經進入份額競爭時代，全國觀眾總量增長有限、有線用戶接近飽和、觀眾總體收視水平下降、新媒體的迅速崛起，多種因素決定了份額競爭時代已成必須面對的現實。在這樣的背景下，電視台之間的競爭其實就是「零和博弈」，一個頻道份額上升必然意味著另一個頻道份額的減少。電視媒體競爭進入覆蓋、收視、品牌、資源全方位比拼階段，淘汰賽已經打響。有專家並預言，全國電視格局的洗牌近兩年內即將結束。
《南方電視學刊》 （2006年第三期總第59期）
