傳媒參考資料

2006-09-15
1. CASHING IN ON THE TOP VIEWS
  A voracious demand for user-generated content has led to sites such as YouTube delivering 40 million video views per day to consumers “snacking” on short clips. So, how can content owners and archive libraries profit?
  BROADCAST (18 August, 2006)

2. HD FORMATS DRIVE CONVERSION MARKET
  The growing demand for HDTV-content repurposing is driving manufacturers to outdo each other with systems to cost-effectively convert video intended for viewing in different parts of the world.
  ASIA-PACIFIC BROADCASTING (September 2006)

3. MAKE YOUR WORLD COME ALIVE
  3D animation, the lifeline of video games, is finding its way on TV commercial spots to convey powerful messages to the mass market. Hardware providers are also showing their support for the increasingly demanding needs of animators.
  ASIA-PACIFIC BROADCASTING (September 2006)

4. WHAT'S NEW IN THE NEWSROOM
  As stations look to produce additional newscasts for new media without increasing staff, flexible production tools are more valuable than ever. Vendors are continually improving newsroom computer systems and non-linear editing gear to fully realize the potential of file-based workflows.
  BROADCASTING & CABLE (August 7, 2006)

5. TV's NEW GREENHOUSE
  At a time when broadband penetration has never been higher and advertisers are demanding content on digital platforms, TV networks in U.S. are rapidly launching broadband channels. Broadband channels can provide fertile ground for today’s video talent.
  BROADCASTING & CABLE (August 21, 2006)

6. WATCHING MOBILE TV
  Mobile TV services may still be in the early adopter phase, but service providers worldwide are scrambling to map plans to capitalize on the latest developing revenue opportunity. However, they are facing a plethora of technology choices that are ultimately going to be determined more by market forces and spectrum availability than by technological merit.
  TELECOM ASIA (July / August 2006)
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