傳媒參考資料
2007-12-151. UNDERSTANDING IPTV
The future of just about everything is tied up with the Internet, and nothing is more tied up than television. In the ideal IPTV scenario, anyone at any time can watch anything in the entire world that is deliverable over the Internet. The current rigid model of time-constrained TV programming is seriously dead.
PC MAGAZINE (December 2007)
2. TECH DRIVES SOCIALIZATION
The consumerization of IT is not just about affordable hardware. It is a state of mind: the reflection of the aspirations of a generation, their desire to contribute and their need to feel they belong to a community of kindred spirits. Internet-enabled communities are undermining the power of governments and traditional broadcast media to contriol what we see and hear.
COMPUTER WORLD (November 10, 2007)
3. WHEN ONE PLUS ONE IS THREE
Cross-media campaigns are worth more than the sum of their parts when they succeed in creating dialogue across multiple touchpoints and put the consumer first. However, difficult to plan and even more difficult to measure, cross-media campaigns with a strong digital backbone have yet to take off in Asia the way they have in more developed media markets.
DIGITAL MEDIA (November 2007)
4. DIGITAL CONTENT BUSINESS IN KOREA
Korea is one of the most interesting countries in terms of Internet business development. In Korea, the existing wired and wireless companies and major portals are providing multimedia content that merges the functions of telecommunications and broadcasting.
MEDIA AISA (Volume 34, Number 1, 2007)
5. WHAT IS MOBILE OPPORTUNITY?
Will the Internet be the model for mobile data and video services? Or is mobile essentially different, so that the next generation of mobile services will have to invent its own business proposition?
INTER MEDIA (Volume 35, Number 3, 2007)
6. 中國電視媒體的轉型與創新
創新是手段，又是過程，也是目標。但是，創新並不等於成功。在轉型中創新，在創新中轉型，或許是電視媒體通向成功的一條捷徑。
＜南方電視學刊＞ 二零零七年第五期
The future of just about everything is tied up with the Internet, and nothing is more tied up than television. In the ideal IPTV scenario, anyone at any time can watch anything in the entire world that is deliverable over the Internet. The current rigid model of time-constrained TV programming is seriously dead.
PC MAGAZINE (December 2007)
2. TECH DRIVES SOCIALIZATION
The consumerization of IT is not just about affordable hardware. It is a state of mind: the reflection of the aspirations of a generation, their desire to contribute and their need to feel they belong to a community of kindred spirits. Internet-enabled communities are undermining the power of governments and traditional broadcast media to contriol what we see and hear.
COMPUTER WORLD (November 10, 2007)
3. WHEN ONE PLUS ONE IS THREE
Cross-media campaigns are worth more than the sum of their parts when they succeed in creating dialogue across multiple touchpoints and put the consumer first. However, difficult to plan and even more difficult to measure, cross-media campaigns with a strong digital backbone have yet to take off in Asia the way they have in more developed media markets.
DIGITAL MEDIA (November 2007)
4. DIGITAL CONTENT BUSINESS IN KOREA
Korea is one of the most interesting countries in terms of Internet business development. In Korea, the existing wired and wireless companies and major portals are providing multimedia content that merges the functions of telecommunications and broadcasting.
MEDIA AISA (Volume 34, Number 1, 2007)
5. WHAT IS MOBILE OPPORTUNITY?
Will the Internet be the model for mobile data and video services? Or is mobile essentially different, so that the next generation of mobile services will have to invent its own business proposition?
INTER MEDIA (Volume 35, Number 3, 2007)
6. 中國電視媒體的轉型與創新
創新是手段，又是過程，也是目標。但是，創新並不等於成功。在轉型中創新，在創新中轉型，或許是電視媒體通向成功的一條捷徑。
＜南方電視學刊＞ 二零零七年第五期
