‘Caring Community, Caring Christmas’ theme
Operation Santa Claus (OSC), jointly organised by Radio Television Hong Kong (RTHK) Radio 3 and the South China Morning Post (SCMP), kicked off its annual fund-raising campaign today with the theme ‘Caring Community, Caring Christmas’ for 2020, as well as a series of announcements aimed at promoting the spirit of giving to benefit those in need during the festive season.
The 2020 OSC Campaign launch was marked by the release of a special video (t.rthk.hk/idnbj) today introducing this year’s Ambassadors, Olympic swimmer Alex FONG and artiste Pakho CHAU, who will perform the first-ever OSC theme song encouraging Hong Kong’s community to get involved and participate in one of the city’s most recognised charity initiatives.
This year, OSC is committed to raise funds for 19 selected beneficiaries to run charitable projects helping children and young people, the elderly and the community generally, as well as people with physical and mental disabilities. While 2020 has been a challenging year for many, OSC is determined to support those impacted most by the COVID-19 pandemic and this year’s campaign aims to offer immediate support and future recovery plans to people in challenging circumstances.
Said Director of Broadcasting LEUNG Ka-wing: “I am grateful to our generous donors, who have contributed over HK$316 million, funding more than 300 projects over the last 32 years. We face an unprecedented challenge to support our community this Christmas and we are committed to amplify the call to remind everyone it is the season to care, share and give to the disadvantaged.”
Another milestone for OSC was the unveiling of a brand new look. The design of the new logo is a timely reminder of OSC’s brand purpose and identity to champion the spirit of giving and bring people together to celebrate hope and generosity to benefit Hong Kong’s community. Illustrated with a hand placing a heart into a Christmas stocking, it represents OSC as a platform for collaboration by bringing together corporate organisations and NGOs to benefit the community and reinforce the message that everyone and anyone can make an impact by spreading love and care.
“It reflects the strong community spirit of Hong Kong and OSC’s mission to serve those in need,” said SCMP CEO Gary LIU. “With our partners, donors and beneficiaries, we will continue to champion the spirit of giving and magnify efforts to bring cheer to the city this Christmas.”
Said CHAU, who is an OSC Ambassador for the second year running, “OSC brought together many fun and creative fundraising initiatives during the lead up to Christmas and it felt great to be part of something bigger by helping others. I hope to inspire others by bringing cheer so that the less fortunate can embrace what the best of Hong Kong and Christmas has to offer.”
“The fund-raising campaign starts in November and I really look forward to taking part in it as an Ambassador,” said FONG. “Helping the city’s disadvantaged at a time like this is a major challenge that will take a massive team effort, stamina and dedication, and I’m delighted to do my part to support the OSC.”
OSC will salute its most outstanding supporters at the end of the campaign with special awards in February 2021 that recognise significant contributions to the community during the campaign.
For more information about the OSC campaign, please visit the OSC websites(osc.scmp.com or rthk.hk/osc2020) as well as “Operation Santa Claus HK 愛心聖誕大行動” Facebook page (facebook.com/opsantahk).
About Operation Santa Claus
Operation Santa Claus (OSC) is an annual charity campaign jointly run by RTHK and SCMP. Established in 1988, OSC aims to make a difference to the community and beyond by combining the fundraising power of two of the city’s most respected media organisations. Mainly during the months of November and December every year, the public, various non-profit making organisations, commercials and educational sectors in Hong Kong demonstrate their compassion by organising creative fundraising initiatives for specially selected deserving causes.
